We are in an unprecedented period of growth in the overall scale and global reach of the art market, more so in the past 25 years than in the previous 100. But nothing goes up forever without the requisite zigs and zags, and we are about to enter a period of monumental uncertainly where the good will mingle with the bad, oftentimes at the same dance. In other words, there will be dramatic highs and lows. Looking ahead, my ruminations on some of the most pressing questions shaping the contemporary art landscape.
Will 2016 break all records in terms of auction sales?
Without doubt we will see some unbelievable prices for post-war contemporary art, but I am afraid we have plateaued. We’re in the midst of a downward trend, yet one that still won’t exclude the notion of pornographic prices for covetous art, fresh to market. Yes, as obscene as it is, we will see a billion-dollar work of art—I’ve been forecasting it for years, but it will take some time.
Are art fairs over?
Like them or loathe them, art fairs are here to stay. Personally, I adore the ability to see so much, so swiftly, and under one circus tent. Yes, they are hell on your feet and wallet during the midst of one, but living in London the past decade where it could take weeks to wend your way to a mere handful of galleries, nothing beats the ease of navigating through so much material so readily.
What country will dominate in art-buying power?
The art market today is like a fast-moving river: When there is an impediment in the stream, i.e. one county suffers recessionary effects at the expense of another, there is always a region to pick up the slack. When a rock is thrown into a stream it merely diverts around the diversion. So if Europe hiccups, Asia can step in. But in my estimation, there is nothing that parallels the deep culture of collecting than runs historically throughout the US. The benchmark won’t change anytime soon: New York sales will never be eclipsed.
Who will we be buying more or less of?
In the short term, the most sought-after contemporary artists will continue to be the ones that just flouted the vaguely downward trends of the market and flourished in the spotty but solid November, 2015 New York sales: Rudolf Stingel, Mike Kelley, Christopher Wool, Joe Bradley, Jeff Elord, Bruce Nauman; and, on the more emerging end of the spectrum I like Math Bass, Petra Cortright, Amy Feldman, and Aaron Garber-Maikovska. Gerhard Richter said in relation to the obscene prices fetched for his works that only idiots would pay so much for a painting, but it’s better than the alternative—no one buying your art. When I got involved in curating emerging art exhibitions in the 1990s (featuring the likes of Wade Guyton, Joe Bradley, Cecily Brown, and Katherine Bernhardt), there was bad beer—for which I bear responsibility—and scary looking people on the scene to drink it all up. Now it’s all celebrities, but with that it brings more of a spotlight on the art profession so I won’t bemoan it (more than I have).
Will sales of new media art break any records?
I’ve bought three DVDs in my lifetime and between us, have misplaced them all. I am not a proponent of art that needs to be turned on, but I can see a Bruce Nauman vid going for big money. I am a prude when it comes to my personal aesthetic consumption favoring works on paper and paintings (and a sculpture here and there) with an aversion to frontal nudity, which is what the net was invented for.
Will there be more diversity in the art world?
Georg Baselitz said the reason women artists have never made the numbers at auction as their male counterparts is that no woman has made great art. What an a-hole. I don’t think I can ever look at his art again the same. And since he made such myopic utterances, Louise Bourgeois’ work has fetched nearly $30 million and Georgia O’Keeffe $44 million at auction. But the disparity of pricing in the art market still wreaks of racism and ingrained prejudices reflected in the wider world beyond art. Do we need more diversity, minorities, and women in museum and gallery shows? Ask the hard-charging, on-point Guerilla Girls and the answer would be an unequivocal yes.
How do we become the next great art collector of the future?
You may not like the answer: Art is a slow-burning, old-fashioned process of accumulating knowledge through reading, looking, learning, and connoisseurship. It takes time, consideration, and a deep abiding thoughtfulness. There are NO shortcuts; no advisors that should or could do it for you. Look and learn. The only tips I can proffer are take your time, walk before you run, and trust your gut, but only after a healthy dose of accumulated knowledge. The Supreme Court once described porn as such: I can’t spell it out but I know it when I see it, and the same goes for art. Do your homework, call me for some advice, and in the end, there are only your instincts to trust. The changes in art since I started and which I alluded to above are too monumental for words; the village has exploded onto a world stage for better and worse. Today, there are more people making, looking at, writing about, and buying art than ever before by a ginormous margin. We are at an unprecedented level of art appreciation, so let us rejoice. Throughout these epic changes, however, what has remained the same is the criteria for judging good art.
Who will have access?
At auctions we all have the same freedom of entry, as long as you can afford to pay, and at galleries, if you make yourself and your intentions clear, forthright, and transparent, you should have plenty of access. There is nothing wrong with an impulse buy as long as it is based on reasoned analysis. I guess that negates the notion of compulsion, but I still do it, yet it’s based on decades of looking and learning and I still happily approach art as a student.
How much should we listen to the critics?
You would probably not do too badly buying whatever Roberta Smith reviews positively. But this is not merely a matter of aping our peers, though I adore, admire, if not worship the wise words of Roberta every week in the New York Times; but if you do so you miss the point. Art is a personal journey where we mark our time through the shared experiences of the collective consciousness. So don’t miss the plethora of fairs, the Armory, Friezes, Basels, NADAs, Independents in all their resplendent glory: you are looking into a mirror of our rather glorious and unprecedented times, so why not roll up your sleeves, jump in, and participate yourself.
—Kenny Schacter